Ralph Lauren Fragrances came to us with a problem. They wanted a way to have users explore scents to help them figure out which scent is right for them. I created a website where a user could explore the scents RLF has to offer. It’s a linear process where a user starts out exploring scents of different types of categories then the user gets to choose categories based on what they like, which in turn, shows them which fragrance is best for them.




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